Simplicity Advisory
Five fronts, one method.
We do not sell closed packages. We diagnose first and step in only where it genuinely changes the outcome.
- Interim ManagementA key leadership role — CEO, COO, CFO — is vacant or in trouble.You cannot wait six months for the ideal profile. We put someone in place now.
- Business developmentYou have grown in sales for years but not in margin.Something is leaking and you cannot find it. We locate it: where profitability is lost and why.
- Digital transformationYou know you need to digitalise, but you do not want to spend on technology nobody will use.We tell you what to automate and what to outsource.
- Going internationalYou want to enter a new market without paying the learning curve out of your own pocket.We open the way where we have already been.
- Mentoring · AI with CriterionYour team already uses AI, but with no rules and no criterion.Four weeks, one session a week, for your managers.
When it makes sense
When does a CEO call us?
- When the next decision is strategic and you would rather not take it alone.
- When a critical role is vacant and you cannot wait six months for the ideal profile.
- When the company has grown in sales for years but not in margin.
- When you need to enter a new market and want to shorten the learning curve.
- When you are about to deploy AI and need governance before technology.
- When there is a succession, a change of ownership or a divestment to steer sensibly.

Fifteen years as a civil servant and fifteen as managing director of a retail chain that grew from 28 to 100 stores. A pioneer of interim management in Spain since 2013 and author of eleven books.
About usHow we work
A conversation, not a sale.
- 1You tell us about your caseA first email or the form on this page. Nothing to prepare, no presentation to sit through.
- 2CriterIA© Business Session45 minutes, €195 VAT included: situation diagnosis, project analysis and roadmap.
- 3If we fit, we carry onIf not, we will tell you who to turn to.
Credentials: University of Valencia in fundraising and public funding · PDA Assessment for behavioural profile and competencies · principles inspired by the EU GPAI Code of Practice.